MARTINI® Launches Three New Ready-to-Drink Cocktails

HAMILTON, BERMUDA March 2021 – Bacardi-owned MARTINI® has announced the launch of three new Ready-to-Drink (RTD) expressions; MARTINI® FIERO & Tonic, MARTINI® Non-Alcoholic VIBRANTE & Tonic and MARTINI® Non-Alcoholic FLOREALE & Tonic.

Launching across Europe from April, the new additions to the MARTINI® range are perfect for both on-the-go and al-fresco Aperitivo, offering convenience and exceptional tasting drinks. The new expressions have been masterfully crafted with the same quality wines used in the classic MARTINI® vermouths offering drinkers an alternative way to enjoy the delicious taste of MARTINI®.

Driven by the increase in outdoor socialising and the growing demand for drink options that are easy to consume whilst on-the-go, the RTD trend is on the rise across Europe. The new drinks from the legendary Aperitivo brand are the result of Master of Botanicals, Ivano Tonutti and Master Blender, Beppe Musso working together to bring MARTINI’S 150 years of wine and botanical expertise to the RTD category.

Known for its vibrant colour and zesty, fruity flavours, MARTINI® FIERO distinguishes itself by delivering 100% natural flavour and colour through a blend of white wines and carefully sourced botanicals. The MARTINI® FIERO & Tonic RTD is a perfectly balanced drink, that is skilfully crafted to showcase the vibrant citrus notes of the Murcia orange peel with the bitterness and herbal aromatics of the Artemisia alongside the many other botanicals, which in turn sit happily alongside the tonic.

MARTINI® Non-Alcoholic Aperitivo was designed to challenge the perceptions of non-alcoholic drinks with a range that demonstrates amazing choice and taste, without compromise. Available in two delicious variants – MARTINI® Non-Alcoholic VIBRANTE & Tonic is a masterful blend of natural botanicals, balanced with Italian Bergamot to create an irresistible fruity Aperitivo with delicate citrus aromas, bursting with flavour. MARTINI® Non-Alcoholic FLOREALE & Tonic takes inspiration from the delicate sweetness of Roman Chamomile, entwined with botanicals, to create a delightfully refreshing unique floral tasting experience.

Victoria Morris, Vice President of MARTINI® said: “With the increased demand for on-the-go drinks, I am delighted to announce that we have expanded our offering for MARTINI® FIERO and MARTINI® Non-Alcoholic Aperitivo with the new RTD formats. We know outdoor socialising will be key this spring and these three new RTDs are an easy way to enjoy a delicious drink without foregoing quality for the sake of convenience. We are really excited for people to try them as they start to enjoy time spent with friends once again.”

The eye-catching MARTINI® RTD cocktails are the perfect way to enjoy MARTINI® as part of the modern aperitivo occasion, best enjoyed chilled, straight from the can. MARTINI® ready-to-drink cocktails will be rolling out across Europe*, available to buy from Amazon , with an RRP of €2.25 per 250ml.

ENDS

NOTES TO EDITORS

About MARTINI® FIERO

MARTINI® FIERO (14.9% ABV) is made with a blend of white wines and carefully sourced botanicals including sweet Spanish oranges grown in Murcia, which are hand peeled and dried under the sun in a laborious traditional method that protects the essential oils in the peel.

While the orange peel provides the vermouth’s vibrant citrus notes, Artemisia absinthiumand Artemisia pontica – which are both harvested in the village of Pancallieri in Turin – contribute the signature bitterness and herbal aromatics that are the distinguishing characteristic of Italian aperitivo drinks. The result is the distinctive bittersweet orange flavour of MARTINI® FIERO.

About MARTINI® Non-Alcoholic Aperitivo

MARTINI® Non-Alcoholic Aperitivo is a premium non-alcoholic aperitivo, made for those times when you are choosing not to drink alcohol but still want to enjoy a sophisticated and refreshing drink. Taking the same quality wines that are used in MARTINI®’s classic vermouths, the alcohol is gently removed and infused with a selection of sustainably sourced botanicals, made with 100% natural flavour. MARTINI® Non-Alcoholic VIBRANTE is a masterful blend of natural botanicals, balanced with Italian Bergamot to create a fruity aperitivo that is characteristically MARTINI®.

About MARTINI®

One of the most iconic brands in the world, MARTINI® is the leading name in Italian winemaking and a purveyor of the highest quality aromatized and sparkling wines. The award- winning, vibrant and bittersweet taste of the MARTINI® range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. The MARTINI® portfolio includes: MARTINI® FIERO, MARTINI® RISERVA SPECIALE RUBINO, MARTINI® RISERVA SPECIALE AMBRATO, MARTINI® RISERVA SPECIALE BITTER, MARTINI® BIANCO, MARTINI® ROSATO, MARTINI® ROSSO, MARTINI® EXTRA DRY, MARTINI® ASTI, MARTINI® PROSECCO AND MARTINI® ROSÉ EXTRA DRY. CASA MARTINI®, the MARTINI® brand home, is located Pessione di Chieri, in Turin, at MARTINI® & Rossi’s historic premises and is now open for private events, conference meetings and social occasions.

Created in 1863 in Turin, Italy, the MARTINI® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda, and continues to be the market leader of the category. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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MARTINI® AND THE BALL AND BAR LOGO ARE TRADEMARKS. FOR MORE INFORMATION, PLEASE VISIT www.MARTINI®.com