MARTINI Revolutionises Aperitivo Hour with the Introduction of MARTINI Non-Alcoholic Aperitivo

Not so long ago, choosing a non-alcoholic option meant sipping on a soda water and lime, or at best a fruity mocktail. But now, with the launch of MARTINI Non-Alcoholic Vibrante, the brand is bringing a sophisticated and authentic alternative to aperitivo time.

With the growing interest in health and wellbeing, consumers are increasingly making more balanced choices and the trend towards mindful drinking is on the rise. With MARTINI Non-Alcoholic Vibrante, MARTINI’s 150 years of expertise in wine and herbs has created a non-alcoholic drink that does not compromise on taste or flavour, providing the perfect option for a non-alcohol alternative.

Made with the same quality wines used for the leading aperitivo brand’s classic vermouths, the alcohol is gently removed and naturally infused with a selection of sustainably sourced botanicals. The result is a full-flavoured Italian style non-alcoholic aperitivo, made with 100% natural flavours.

MARTINI Non-Alcoholic Vibrante is a masterful blend of natural botanicals, balanced with Italian Bergamot to create a fruity aperitivo that is characteristically MARTINI.

“In the past, deciding not to drink alcohol meant a choice of soda or soft drinks while everyone else enjoyed cocktails; or staying at home on a Friday while your friends went out and enjoyed aperitivo time. But times are changing, and consumers don’t want to feel like they are missing out when they are being more mindful about their drinking “, says Nick Stringer, Global Vice President of MARTINI.

He continues: “With MARTINI Non-Alcoholic Aperitivo, we are now able to offer drinkers a greater choice when they are enjoying MARTINI Time when socializing with friends and connecting in the real world. MARTINI has created a serve for the modern aperitivo occasion that not only offers drinkers a sophisticated alcohol alternative, but also means they don’t have to miss out on the delicious taste of MARTINI.”

Roberta Mariani, MARTINI Global Brand Ambassador adds, “Aperitivo hour is a special time of the day for us in Italy, and at MARTINI, we call it MARTINI Time – that glorious moment at the end of the day when the sun starts to go down and friends gather together for a drink and to unwind. And now, with the introduction of MARTINI Non-Alcoholic Aperitivo, consumers can still enjoy MARTINI Time whether they are drinking alcohol or not. It’s the perfect serve for those more mindful drinking days”

MARTINI Non-Alcoholic Aperitivo is a refreshingly simple serve, just combine 75ml of Vibrante with 75ml tonic over a generous serving of ice in a balloon glass and an orange wheel to garnish. MARTINI master blenders also recommend a simple serve of 75ml MARTINI Vibrante with the addition of ice, allowing drinkers to appreciate the depth and complexity in each sip of the Italian-crafted aperitif.

MARTINI Non-Alcoholic Vibrante (75cl) will be available in Ocado, retailing at £10, from March 2020.

-ENDS-

NOTES TO EDITORS

About MARTINI Non-Alcoholic Aperitivo

MARTINI Non-Alcoholic Aperitivo is a premium non-alcoholic aperitivo, made for those times when you are choosing not to drink alcohol but still want to enjoy a sophisticated and refreshing drink. Taking the same quality wines that are used in MARTINI’s classic vermouths, the alcohol is gently removed and infused with a selection of sustainably sourced botanicals, made with 100% natural flavour. MARTINI Non-Alcoholic Vibrante is a masterful blend of natural botanicals, balanced with Italian Bergamot to create a fruity aperitivo that is characteristically MARTINI.

About MARTINI

One of the most iconic brands in the world, MARTINI® is the leading name in Italian winemaking and a purveyor of the highest quality aromatized and sparkling wines. The award- winning, vibrant and bittersweet taste of the MARTINI range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. The MARTINI portfolio includes: MARTINI Fiero, MARTINI Riserva Speciale Rubino, MARTINI Riserva Speciale Ambrato, MARTINI Riserva Speciale Bitter, MARTINI Bianco, MARTINI Rosato, MARTINI Rosso, MARTINI Extra Dry, MARTINI Asti, MARTINI Prosecco and MARTINI Rosé Extra Dry. CASA MARTINI, the MARTINI brand home, is located Pessione di Chieri, in Turin, at Martini & Rossi’s historic premises and is now open for private events, conference meetings and social occasions.

Created in 1863 in Turin, Italy, the MARTINI brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda, and continues to be the market leader of the category. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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